New whiz kid on the block, Joseph Ranseth, is poised to turn conventional social media networking on its head. Today, businesses are increasingly adopting social media to create brand recognition, increase sales and promote products and services. Joseph, on the other hand, is showing that social media is not just a marketing tool but something that can be used to raise money, awareness and consciousness worldwide.

Recently Neil Patel, founder of Webidiotz, had an interview with Joseph Ranseth for Webidiotz TV.

Joseph, who is now a social media celebrity of sorts in the United States, has embarked on a $ 1 million fundraising journey across 21 cities in the U.S. He, along with his team is out to prove that social media can also create genuine interpersonal relationships and make a positive impact in the community.

Joseph travels on his “Bumblebee” (a bright yellow Mazda RX8 GT) throughout North America to connect with his more than 10,000 friends and followers on Twitter. He is one of the “16 People on Twitter Who Inspire the World” and is swiftly creating a list of contributors and partners to raise funds to cover his tour expenses as well as $1 million for local charities.

Joseph told Neil Patel on Webidiotz TV that sponsors for his initiative will receive invaluable exposure through tweets, blogs, video snippets, product placements and other relevant updates. They will also get publicity via local and national news coverage.

Additionally, contributors will benefit from press conferences, radio programs, cable shows, and live and networking events.

On May 21, 2010, Google unveiled an ambitious plan to marry the Web with television in an attempt to profit from the huge television advertising market. The service is known as smart TV and its slogan reads “TV meets Web. Web meets TV.”

The smart TV service will enable users to search live television channels as well as content from websites. It will also allow people to download applications and surf the internet. To access the service you will have to buy a special TV set or attach a Google box to your TV. The first special television set is slated to be launched by Sony this autumn.

Hopefully, the product will hit the market in time for Christmas shopping.

The vital ingredient in Google TV is an on-screen search box that will allow viewers to use the Google search engine to find DVR recordings, live programs and website content.

According to Rishi Chandra, senior product manger Google TV, television has 4 billion viewers worldwide and $70 billion is spent annually on television advertising in the US. This simple figure alone proves why Google would like to enter the television market.

Experts feel that Google’s venture into the television market is an extension of its primary business, which is selling website advertisements.

Sony Internet TVs will be powered by Intel’s Atom processors and Logitech International will create a Google TV appliance that would work with current high-definition televisions. Additionally, Best Buy plans to sell devices for the TV and DISH Network is gearing up to integrate its satellite television service with Google TV.

Google also promises that the special television set can be used as a game console, music player or a photo viewer. The device will feature Google’s Android operating system and can also be operated through a mobile with an Android OS.

The way all the big boys have joined forces to make Google TV a success foretells that television viewing will never be the same again. Viewers are in for an exciting ride in the near future.